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36,98 EUR*
Details Selling Professional Services to the Fortune 500: How to Win in the Billion-Dollar Market of Strategy Consulting, Technology Solutions, and Outsourcin (Marketing/Sales/Advertising & Promotion)

Selling Professional Services to the Fortune 500 A practical guide that gives readers the edge in selling, marketing, and delivering their services to the world's top companies. It explains how to get in the door, who to target, and how to build the ...

44,00 EUR*
Details The Art and Science of Marketing: Marketing for Marketing Managers

If your organization has customers, you need to understand marketing. And to achieve the best results from your marketing requires a subtle blend of art and science. It can also benefit from recommendations for practice rather than lists of options ...

39,90 EUR*
Details Leitfaden WOM-Marketing: Online & offline neue Kunden gewinnen durch Empfehlungsmarketing, Viral Marketing, Social Media Marketing, Advocating und Buzz

Online & offline neue Kunden gewinnen durch Empfehlungsmarketing, Viral Marketing, Social Media Marketing, Advocating und BuzzGebundenes BuchDurch Mundpropaganda und Empfehlungen Neugeschäft sichern. Kunden glauben nicht länger den Botschaften der ...

61,55 EUR*
Details Fashion Marketing

Fashion Marketing Fashion Marketing covers the marketing curriculum using the fashion industry as the learning vehicle. Discussing topics such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing, this ...